Riding bad data to lousy decisions
...we often lend automatic credibility to information and decisions based on data. It’s reasonable in many instances, but not always.
"The most dangerous decision-making fallacy is that informed decision-makers will naturally make better, more objective decisions. Making consistently timely, effective, informed decisions takes hard work. Trust me – it’s worth it. Effective decision-making is the essential common ingredient behind every successful step, initiative, and strategy that people, organizations, and national governments undertake."